Intro to the talk “Psychology of Persuasion”

Talk: „Elevator Pitch”

Convincing someone, and we all know that from our everyday lives, is not that easy. Persuasion research has been investigating this question systematically and through experiments for several decades. One can influence the subconscious, influence the conscious mind and use psychological tricks to convince people of something. Convincing can succeed if you know what is important for the other. 

The talk is also about decision psychology: reciprocity rule, principle of scarcity, consistency, social proof – these are very decisive means of persuasion that a person should use.

The “psychology of persuasion” is closely linked to the human psyche and is therefore also fed by the content of psychological research over the past 70 years. Wladislaw Jachtchenko will present the most exciting findings from this research to your employees in his informative and interactive keynote speech.

Content of the keynote speech


• Difference between rational and psychological reasoning

• The 6 Most Effective Persuasion Techniques

• Countering psychological arguments effectively

• More persuasive power in professional situations

known from

"Mr Jachtchenko's talk on 'persuasion techniques' was excellent infotainment for all colleagues. He knows how to convey knowledge combined with exciting examples from life - and that with his own inimitable humor."

Ralf T., head of department at Deutsche Bahn AG

"Herr Jachtchenko hat uns in seinem Vortrag zum Thema 'Charisma und Schlagfertigkeit' alle mit seiner beeindruckend lockeren Art mitgerissen, er hat uns so wertvolle Tipps für eine nachhaltig wirkungsvolle Rhetorik gegeben, die wir in der täglichen Arbeit und im Privatleben spielend einfach anwenden werden. Er ist ein uneingeschränkt empfehlenswerter Speaker!"

Carolina H., Personalentwicklung von EVA Fahrzeugtechnik GmbH

"Sehr geehrter Herr Jachtchenko, vielen Dank für den erfrischenden Vortrag gestern — habe schon einen Menge Vorträge gesehen, aber das war schon sehr inspirierend!"

Marco B., Geschäftsführer

"Dein Vortrag über Charisma war der Hammer! Du machst deine Sache super!"

Yves K., Marketing-Manager

Awards & Testimonials

Keynote speaker for TV and radio

You can also book Mr. Jachtchenko as a speaker for television and radio. Its concise formulations and its unique content in the field of argumentative rhetoric make your program even more interesting and varied. Mr. Jachtchenko has a lot of experience in front of the camera (e.g. as an expert on “Galileo”) and on the radio (e.g. as an expert on “Antenne MV”) and can formulate to the point, so that he is also very suitable as an interview partner for short formats.

Organizational data at a glance:

 Location: at your location (worldwide)
 Number of participants: unlimited
in German and / or English
 flexible duration (usually 45min. - 60min.)
 on your preferred date
 with audience interaction and a question and answer section at the end
 Investment: Make a non-binding request now
 Blended learning: online course (s) can be optionally booked for continuous knowledge transfer

Keynote “psychology of convincing”: Worldwide & on your desired date

Would you like to book Wladislaw Jachtchenko as a keynote speaker? Send us your non-binding inquiry. You will immediately receive a price offer. Or call us on 089/95 73 11 51. We look forward to you!


Your non-binding request